Publication in dutch paper: Parool

" The timeless basis for every men's wardrobe is available at Antoon Basics

Every day new shops, restaurants and cafes open in the city. You can read about it in our Net open section. Today: back to basics, at Antoon you can shop timeless men's clothing.

Antoon Basics have no logos or unnecessary details, which, according to owner Gabriël Antoon Thissen, should make the clothing timeless. IMAGE DAPHNE LUCKER

Trousers, T-shirts and jackets – no man's wardrobe is complete without basics. “A nice basis for your wardrobe, which you can then expand on,” says owner Gabriël Antoon Thissen (68) of the recently opened clothing store Antoon Basics, where they sell timeless, high-quality basics.

“It all started with a student job that got out of hand,” says Thissen. Thirty-five years ago he started the women's fashion brand Zilch, the parent brand of Antoon Basics, with a small vintage shop on the Haarlemmerstraat. In the past, Zilch had a men's line for a short time

is always in demand. Partly because of this, Thissen's desire to start making men's clothing with that expertise became stronger and stronger. Antoon's first store opened in Apeldoorn a month ago, there has been one on Utrechtsestraat since last week, and stores in Maastricht and Den Bosch will follow later this year.

Upon entering the Amsterdam branch, two red-orange colored rugs catch the eye. You can walk through the store in a line, as if through a kind of corridor, where the clothes hang on black racks on both sides with brown wooden cupboards in between. You will not find any logos or unnecessary details on Antoon's clothing, which is what makes the collection timeless, according to the owner.

Antoon's basics are made of natural materials, such as linen, silk, yak wool, cashmere, cotton and bamboo. “Due to decades of experience, there is only a short line between producer and consumer, which means we can offer fair prices,” says Thissen. You pay 169.95 euros for a wool coat, a linen T-shirt costs 39.95 euros and cotton trousers 89.95 euros. At the moment, most of the collection is produced sustainably, the aim is to be fully sustainable within the foreseeable future."

Read the article here on the website of Het Parool.